As the owner or leader of the company, you must be aware that your business reflects what you are, and the way you live your life. A corporation is governed by guidelines and limits, recognizes what is right and what is wrong, what is acceptable and what is not, in the pursuit of its sales and profitability objectives.
What better than, once and for all, determine the values that will give meaning and meaning to my business?
The Reason For Your Business? Mission
The mission of your business is an existential definition, that is, it is valid for you today, tomorrow and in the future. It is the standard thread of the action of business. It does not matter if the years have passed and there have been changes in the business, my underlying purpose; my mission is still the final destination of my business trip.
Over time, business lines are added or removed, new target markets are added, and several aspects of the business are redefined, but my fundamental definition remains and gives meaning and direction to my business.